Business Process Integration is the Key to Successful Online Ecommerce for Any Business Considering the Web……as a Visible Merchandising Platform.

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Overview: Our Approach to Ecommerce and Product Marketing and Visibility Online

Our principal enterprise level supplier is ebanyan for product ordering catalog and shopping cart transactions for those who are serious about offering their products and services online for clients and new customers, while doing so in a cost efficient and business process effective manner.

We have simple credit card processing shopping carts that we implement on our Media Lab clients in LocalintheKnow.com is all you want to do is sell from your web site or from our business profile listings for basic secure transactions.

But if you are serious about making money and offering a complete, secure online transaction to your customers, or you want to provide a feature rich and transaction tracked customer management enabled product catalogue for internal or external ordering by clients, then we have the product for your needs in ebanyan.

There are two considerations in effective ecommerce platforms.

The first is to generate a product catalogue that is comprehensive, each to edit and maintain as well as create. The integration and importing of product information from Excel is a nice touch, but what sold us on ebanyan was the care and consideration the developer took in creating a database of product information that was search engine friendly for gaining good ranking and indexing scores from search engines.

The second reason we took on the learning curve of ebanyan as our product was the comprehensive back end where the real management of an ecommerce store takes place. Having a fully integrated communications console that includes keeping track of our customers over their lifetime with you and your communication with them as well as their transaction records is a wonderful feature and function of ebanyan.

Advantage Ebanyan from our analysis then, and now.

Having the transactions integrated automatically with some simple programming to upload simply into a full accounting program like QuickBooks, well that is priceless as an advantage to any serious business manner trying to make money for their business. Period.

We will be adding more comments and completing our section on cost efficient and transaction effective ecommerce for any size of business in the future, so please check back with this section in the future, or email us and request a guided demo of what a comprehensive product catalog and database integration with your existing business systems can do for your business today.

Choose well today and you will have a more profitable tomorrow with ecommerce. 

Why Choose an Ebanyan Ecommerce Platform over the other 3,650 ecommerce platforms available out there?

Well truth is we evaluated several dozen, we looked at hundreds and we tried several and at the end of the day, our best experience and best potential for long term technical support and meaningful development assistance in meeting our client’s unique needs came from ebanyan.

Click here for instructions on how to try Ebanyan itself from an external perspective looking at various sample offerings or email us and ask for a trial password permission to go inside the comprehensive back end of the ebanyan store and see how true business process and commercial enterprise integration works. You get a dashboard report on every aspect of your transactions and customer interaction. 

Here are a few of the finer features that we like and appreciate in the eBanyan ecommerce platform. Now these are just words on a web page, but when operational and executed on your web site in support of your business products, they become important tools in having a successful ROI from your ecommerce platform investment.

These highlighted features below are the first thing we would talk about if you were to invite us to your office for a presentation. We will travel almost anywhere to talk to someone and provide you with a half day consulting analysis of your business objectives around ecommerce if you wish.

We also have a truly amazing online presentation tools courtesy of one of our application providers that we love to use called Convenos, as in www.convenos.com and we can offer you telephone and free skype participation and we can put a demo on right in front of you for as many people as you have computer (windows based only at this time) and internet connections for. Why not ask us for an appointment today. Email us by clicking here.

Jonah & Associates ecommerce approach using the eBanyan platform contains the following critical and valuable components to help your business go online effectively:

  • intelligent merchandising & product promotional utility, which put your product and price where they can be seen and acted on immediately;
  • Customer relation management (CRM), which profiles who is buying from you and how you can communicate with them to sell them more; and,.
  • business process integration, which is critical to making ecommerce part of everything you do in your business to webify your total business presence

The following tools are included in the eBanyan online store and catalog publishing application and are when working together offer the following advantages:

  • Online Catalog: Publish pre-formatted online catalog in a timely manner with full editing function using Word like commands and simple graphical tools to make a compelling display;   
  • Search Engine Optimized: Our favorite tools because it reduces valuable time to market and allows you to enhance the visibility of every one of your products so that they are all working to bring traffic to your store ahead of your competitors;
  • Business Process integration: Efficiently save staff time and transfer online orders to QuickBooks while saving re-keying time as well as better analytics on what it costs to do business online;  
  • Built-in merchant Accounts: Considerably reduces e-commerce deployment time and this offers you a wide range of competitive cost structures from credit card processing firms, which is the key to gaining profitability in ecommerce over the long haul;         
  • Project Manager: Improves inter-company communication and management activities in putting on a sales campaign or simply keeping track of whether customers are getting the products they order in a timely manner;         
  • Shipping Calculator: Dynamically calculates shipping charges from major shippers, and while everyone offers this, you would be surprised at how complicated this can be to implement properly as a cost component in a shopping cart;
  • Form Creation Wizard: Create application, registration, surveys forms on the fly allowing you to get better feedback from the customer you have and the wants you want to retain;
  • Customer Relations Management (CRM): means that you have a growing database file that becomes a critical asset of your business and management expertise in recording all contacts with customers, as well as a promotions calendar, e-mail communicator, and advance tracking of what customers do in your store, where and perhaps why they leave and abandon their shopping cart before completing a purchase. Bounce away rate is the key indicator of success in ecommerce. Ask us about it.

Our personal favorite is that it puts the tree top view of all of this information in a dashboard that you can offer to your management staff and yourself to know where your dollars are. They are either in your inventory, or on a truck somewhere, or arriving at a customer’s location.

The profit comes from knowing the when, the where, the how, the what condition, and the why of when it did not get their or meet a customer’s expectation.

If God or some other deity of choice,  lives in the details, then profit exists in the knowing. Call us when you want to know how to do successful ecommerce.

The Key to Success in Ecommerce and Online Product Promotions

The magic formula for success in ecommerce is comprised to a few major components that will be written about in more detail over the coming months, but here is the fast overview version.

Visibility: If your ecommerce platform does not automatically post your product information to Google Base and other online store platforms such as linkages with Amazon, you are pushing water up a steep hill. Ask us how to not do that today. Email Link here.

Integration: If your ecommerce platform and store or product catalogue does not integrate or communicate easily with your POS system, or track with your existing or future inventory availability system, and finally integrate and report to your accounting program with the most east and less friction or loss of communication possible, then you are trying to roll a snowball up a hill. Give it up and look for an integrated system of program applications like eBanyan offers.

Customer Communications: Everyone talks about customers, but few systems encourage you to talk to them in various ways including integration with new telephony systems and eBanyan does this easily. In fact, it includes a full set of Customer Relationship Management functions and as well includes an email newsletter and communication program inside the program that is part of the order tracking and order support as well as customer maintenance applications inside.

If you are trying to practice ecommerce without effective customer interest and communication tracking of orders as well as emails, and other narratives between your staff, and your clients, then you are fishing without a net, maybe even without a paddle in your canoe.

These are silly sounding metaphors, but you should see how silly some low cost ecommerce platforms are in comparison to what you get for spending a few thousand dollars on getting all the components included the first time.

Want to know more reasons, then contact us directly.

 

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