Search & Web Site Expertise, Tools for Building Your Online Business Presence
Now Enhancing Jonah & Associates Client’s Business Growth
Jonah & Associates ( J & A), is frequently retained as a short term business and web industry consultant in the following areas of integrated web site development and search engine ranking page expertise including:
- Search Engine Optimization (SEO), which is a common abbreviation for what is terms free or organic search page positioning ;
- Search Engine Marketing (SEM), which is a common abbreviation for what is called paid, sponsored or heavily budgeted promotions to drive traffic to a site that includes another area of execution expertise called PPC / PPA, which stands for Pay Per Click or Pay per Action taken advertising ;
- Web Site Analytics and Measurement, (WAM), which is the use of database tracking reports of user activity on a site, enabling a site's owner to both measure the success of the site's content in attracting customers, but understand the demographics and behavior of site visitors;
- Web Architecture Design and Development, (WAD), which is the core of navigational design issues in how the web site's visitor uses the site, stays on the site and ultimately becomes a frequent visitor to the site and the site's message and benefits;
- Electronic Customer Communications and Relationship Management, (eCRM), which is what separates static web sites from brochure-ware when an existing or future customer can contact the business and their communication relationship is enhanced, tracked and recorded by the business for all future transactions; and,
- Ecommerce & Enterprise Transaction Platforms, (ETP & Web2Store), which is the harnessing of all web applications in that site's content and navigation as well as graphic design execution and implementation to work effectively as integrated components on the web site to smoothly convert a web site’s content visitor into a businesses’ product and/or services customer.
The point of these elements in an effective web site presence is to create new customer attractions and retain the customers you have as a definition of Web Site Success.
Web Site Measurement Success: It is at this point of conversion, where a web traffic delivered visitor engages the business with an information or sales request that defines the success of the use of the skill sets listed by Jonah & Associates.
All the web site applications and design must collaborate and integrate together so that the site visitor is sufficiently interested and easily compelled by the marketing message's communication effectiveness to either call , email or, travel to a physical business location ( web2store).
The SEO/ SEM Business Were In: J & A Web Consultants and Associates understand that everything that occurs on the client's web site has to mirror and reflect, if not actually enhance, the existing day to day business process of the client business, otherwise the web site is brochure ware ( static pretty pictures that convey attractiveness, but do not close a sale or invite customer action ).
It is this basic understanding of how the web works that underlies everything we do for clients we enjoy working for today, and for those that we hope to work for in the future.
For this reason, J & A recruits and maintains a roster of web applications and business based programs through affiliations and negotiated participation who provide their expertise as required to Jonah & Associates.
For any given client, Jonah & Associates assembles the team required as acts as the general contractor and design architect to provide a design and build concept for enterprise level web sites.
To understand better what we do and with whom currently, and where we come from as a company of web based transaction experts in building web sites that respond to search engine rules and search engine content relevancy measurement standards; please review our previous and current client roster.
Jonah & Associates current client list includes the following companies and with permission and further contact information, these company managers may be contacted for references for J & A delivery of service and component selection.
J & A Clients who are developing better search engine marketing focus for enhanced traffic volumes include the following:
Scoregolf Canada (www.scoregolf.com) Scoregolf is an ongoing web development client who has successfully reverse engineered their existing web site backwards from what search engines in the wide, world web require to deliver relevant results about the pursuit of golf in Canada, by Canadians at their local golf course.
Scoregolf is Canada's premium golf magazine distributed in Canada through golf courses and over the past three years has been harnessing the web to deliver its uniquely Canadian content and viewpoint to a rapidly growing and substantial online golfing enthusiast audience in Canada.
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PCWorld Canada (www.pcworld.ca) PCWorld in Canada is part of one of the more popular and well known brands in the print magazine world as a member of the IDG Publication Group, and is a sister web site to the global US branded PCWorld.com .
PCWorld Canada brings uniquely, Canadian pricing and article content by Canadian writers as well as reviews and focused reporting on the use of electronic products in Canada.
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Lighthouse Publishing (www.SouthshoreNow.ca) SouthShore Now is a community newspaper group who are re-inventing what will be the future in community based publishing in their traditional circulation area and beyond, and are located on the south shore of Nova Scotia, where their multiple print publications have been serving readers for well over 100 years.
SouthShoreNow.ca is executing and developing new online responses to the changing interests, advertiser needs as well as technology uses being employed in Canada's traditional small town communities.
SouthShorenow is using the web effectively to cover and sell to local audiences, while harnessing the valuable global audience that is interested in the communities and unique Canadian region that they cover for news and assist local merchants to sell their wares and services as an integrated communications platform.
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Local in the Know Publishing (www.localintheknow.com), LocalintheKnow is a work in progress and functions as a media lab for Jonah & Associates to develop and test publishing tools and applications as well as traffic generation and tracking strategies for use by present and future clients.
LocalintheKnow.com, is managed by Jonah & Associates on behalf of two partner companies, Hudson Design and INNsystems Reservation Network and is a fully functioning community portal serving New Brunswick south east communities with an advertising supported community information utility network.
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Menu Tools Canada (www.menutools.com) Menu Tools is an emerging company with a giant opportunity to lead the gourmet chefs and food service industry cooks of the World, into an online world, where their hot skills in the kitchen lead to cool profits in the business office.
While only a small company with a growing track record in delivering profits to the food preparation industry through their online application, Menu Tools represents the future of New Brunswick's indigenous IT industry with a product that is language agnostic and revenue specific where ever food is prepared and sold.
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Bremner Farms (www.bremnerfarms.com) Bremner Farms is one of the Maritime largest volume New Holland construction and agricultural dealers with multiple locations serving not only New Brunswick, but clients in Nova Scotia and PEI. Bremners are developing and evolving their online web presence to match the growing movement of the construction and farm economy to online and web based information sourced content as well as ecommerce transactions.
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ITWorld Canada (www.itworldcanada.com) ITWorldCanada is a flagship web publishing group who cover every aspect and technical interest niche in Canada with a variety of focused print magazines, industry trade shows and event management, and a growing cadre of web sites with content that is tightly focused on the people, places and elements of Canada's information and technology industries.
ITWorldCanada is one of Canada's first and largest web site presence catering to this elite IT professional marketplace and will, over the next five years, deliver a full range of online and web based applications that cater to as well as enhance the communications industry in Canada.
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Olivier Soapery (www.oliviersoaps.com | www.oliviernewyork.com) Olivier Soap is one of New Brunswick new generation business success stories and takes advice and service from a large number of companies, designers and marketing experts.
J & A contributes a vision of an integrated enterprise platform that matches the companies appetite for growth in online retail direct stores, company product based partners storefronts using an integrated ecommerce platform with eCRM and designed to reflect the realities of developing content for a highly competitive personal care and beauty products marketplace.
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Sudbury's Northern Life (www.northernlife.ca) and the premiere business magazine of Nothern Ontario (www.northernontariobusiness.com) are leaders in the development of content that is of interest to local readers in their region, but delivered with the latest web applications and technology.
The use of news video on community coverage news sites and the development of comprehensive, searchable business directories will position this publisher at the cutting edge of how the web will change the ways in which communities receive and access their news.
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Hudson Design (www.hudsondesign.ca) Hudson Design is one of the Maritime's leading graphic design and traditional ad and business marketing agencies with a roster of government and commercial clients for whom they have done creative campaigns for in their 25 years (2008) of continuous service delivery. Jonah & Associates is their web reference agency for client support and both companies are heavily involved in learning from their media lab www.localintheknow.com .
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InterGovWorld (www.intergovworld.com) and a new and emerging developmental platform for the public service IT industry MyITVendor directory (www.itvendordirectory.ca) are representative of a new breed of niche publishing platforms.
Highly targeted and industry niche specific web sites that are driven by an editorial agenda of news and relevant topical content that is in turn optimized and focused according to the keyword research developed on what Canadian audiences are searching for in terms of search queries and topical word assembly.
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Country Liquidation Warehouse - (www.countryliquidationwarehouse.com) Located in a hamlet outside of Moncton, New Brunswick, this rapidly growing, high volume, discount and premium brand furniture retailer is making effective use of an online catalogue, web site integrated in attention grabbing print ads in local community publications with a pricing strength inventory of furniture displayed on their web site.
In many ways, this small furniture retailer with an integrated physical store and inventory specific web site, represents the future of effective retail promotion and inventory management using a combination of web site and print/radio ads to drive awareness and interest in their products.
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Moncton Industrial Development (www.moncton4business.com), is a continuing work and is a highly evolved industry service and niche sector web site that provides a critical commercial and business information platform for anyone seeking to do business with and from Moncton, New Brunswick. The site is dedicated to showing casing the two leading industrial parks that serve the industrial and commercial economy of southern New Brunswick.
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Yacht Club TCI (www.yachtclubtci.com) The Yacht Club in the Turks and Caicos is an evolving project that Jonah & Associates started with when pre-construction design and development were taking place and PPC advertising for highly competitive Caribbean search terms was in its infancy, as compared to today's 45 billion dollar plus on line ad performance based advertising industry that support search engine services around the World.
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For a complete list of relevant web site development experience or suggestions on how you can take advantage of what principal David Jonah and company associates from a wide range of web based expertise and experience can do for your business, please feel free to call, or email us today with what business you currently are in, and where you want to go using the Web to power your future.
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